Truthiness in storytelling

About the Talk

Marcus Body spoke to the RL100 on the idea of #truthiness.

In this modern world, we don’t care whether a story or an idea is true or false anymore, we care about whether or not something has truthiness. Originally coined by comedian Stephen Colbert truthiness refers to whether we think something looks true. In this context, it refers to whether we think it feels true consumers and candidates alike will believe in stories.

By focussing on 10 startling insights, Marcus takes you on a journey that follows the idea of ‘truthiness’ and the link between believable stories and the truth.

“We’re not talking about truth, we’re talking about something that seems like truth – the truth we want to exist” – Stephen Colbert

About the Speaker

Marcus Body is the Head of Brand & Insight at Tonic. He has spent much of career conducting projects targeting effective communication and understanding between companies, the people who work for them and the people they’d like to work for them. Therefore, he is especially knowledgable on EVP, employer branding, diversity and inclusion in the workplace. 

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