Hear first hand from the Army recruiting leadership of Cath Possamai (CEO – The Recruiting Group @ British Army) and Col. Ben Wilde (Assistant Director @ Army Recruitment) about how the most controversial and high profile recruitment advertising campaign of recent times was conceived and developed. The research that underpinned it and the outcomes that have been delivered as a result.
Cath Possamai is the CEO of The Recruiting Group at the British Army and is passionate about people and the value they bring. Equally determined to ensure business recognises and maximises this for the benefit of all.
Colonel Ben Wilde MBE is the current Assistant Director to Army recruitment.