Recruitment Marketing, Employer Brand & EVP  ·
Browns, Covent Garden, London

About the Event

We’ll take a step back and holistically discuss the nuances that affect all of the following including:

  • How recruitment/talent marketing has adopted automation
  • Measuring brand effectiveness through your communications team
  • How to use reverse engineering to reveal your true EVP
  • Why your employer brand is worth more than you think, commercially
  • Looking back at the brand strategies on a budget + tools review

Our upcoming event will offer various insights across the Talent Acquisition journey, from defining your Employer Value Proposition to building your Employer Brand and then showcasing all of the hard work through your Recruitment Marketing.

Understanding your company values and therefore the heart of your EVP is difficult in a fast-paced world of commercial industry. Many companies look inwards to measure their attractiveness to talent, a proven method that we’ll look in to in much more detail on April 3rd. This coupled with how we can best showcase our company in the right place, at the right time to the right people creates an ever-moving goal-post that is, for a lot of companies, a never-ending task.

The Speakers

Becky Pulley
Recruitment Marketing & Candidate Experience Lead at BT

Sarah Sturgess
Agency Director @ SMRS Ltd

Our Partner

Browns, Covent Garden, London

3rd April, 2019 @ 8:30 am

30-40 Attendees

Complimentary Food

Speed Meeting

The Agenda

08:30 am – Arrival (Breakfast & Networking)
09:00 am – Introductions and challenges
09:15 am – Facilitated meetings
12:00 pm – Buffet Lunch
01:00 pm – Building an employer brand function in BT with Becky Pulley
01:30 pm – Roundtable Discussion
02:30 pm – Employer Branding Project with Sarah Sturgess
03:00 pm – Roundtable Discussion
04:00 pm – Summary, takeaways, and networking drinks

Previous Companies Attended

The Venue

Lively, vibrant and eclectic, Covent Garden is in the heart of the West End, surrounded by theatres, galleries, shops and landmarks. Once the Westminster County Court building and now elegantly converted into a bar and restaurant, Browns is close to all the main theatres and our pre- and post-theatre suppers are extremely popular. The once Courtroom has now become the house to our events.