About the Event
We’ll take a step back and holistically discuss the nuances that affect all of the following including:
- How recruitment/talent marketing has adopted automation
- Measuring brand effectiveness through your communications team
- How to use reverse engineering to reveal your true EVP
- Why your employer brand is worth more than you think, commercially
- Looking back at the brand strategies on a budget + tools review
Our upcoming event will offer various insights across the Talent Acquisition journey, from defining your Employer Value Proposition to building your Employer Brand and then showcasing all of the hard work through your Recruitment Marketing.
Understanding your company values and therefore the heart of your EVP is difficult in a fast-paced world of commercial industry. Many companies look inwards to measure their attractiveness to talent, a proven method that we’ll look in to in much more detail on April 3rd. This coupled with how we can best showcase our company in the right place, at the right time to the right people creates an ever-moving goal-post that is, for a lot of companies, a never-ending task.
The Speakers
Becky Pulley
Recruitment Marketing & Candidate Experience Lead at BT
Sarah Sturgess
Agency Director @ SMRS Ltd
Our Partner
The Agenda
08:30 am – Arrival (Breakfast & Networking)
09:00 am – Introductions and challenges
09:15 am – Facilitated meetings
12:00 pm – Buffet Lunch
01:00 pm – Building an employer brand function in BT with Becky Pulley
01:30 pm – Roundtable Discussion
02:30 pm – Employer Branding Project with Sarah Sturgess
03:00 pm – Roundtable Discussion
04:00 pm – Summary, takeaways, and networking drinks