Employer Brand, EVP & Talent Marketing – How to Create Rocket Fuel 17^th October, 2019  ·

Browns, Covent Garden, London

Join us in Covent Garden on October 17th for our Employer Brand, EVP & Talent Marketing – How to Create Rocket Fuel event! In the morning, we’re bringing 10 trusted partners to deliver high impact presentations on topics such as:

• Fixing the candidate experience through communication
• Creating a unilateral social voice across consumer & employer brand
• Understanding the mixture of tone when considering diversifying attraction
• Creating Organic Recruitment Marketing Content
• How a smartphone can change the way you work, forever!
• More to come…!

You’ll also be given the option to opt into meeting our partners to talk in more depth about your challenges should you feel there’s relevance.

In the afternoon we’re sitting down to discuss the relationship between Talent Acquisition & PR/Comms and how TA professionals can adapt behaviours widely used in the communications industry.

Specifically we’ll be hearing from Tom Portingale, Current Senior Employer Brand Manager as well as Former Media & Comms Manager @ Nationwide – The world’s largest building society.

Tom will present – “How to work in harmony, not conflict, with your comms teams to create rocket fuel for your Employer Brand.”

Tom will cover the following points:

• What has caused the convergence of PR and comms within Talent Acquisition and why it matters.
• Why recruitment marketers need to lose the ‘brand police’ mindset.
• How to go about unearthing stories and topics which transcend across the whole of your MarComms teams.

This will be followed by an in-depth conversation looking to answer this single question – How much emphasis do you place on organic/earned media within your attraction campaigns?

We’ll also be diving into the core challenges for all attendees to try and crowdsource some genuine solutions!!