Enacting global EVP through brand ambassadors and social activation

About the Talk

‘People don’t want to hear from a logo. They deserve to know that Vodafone has a face, a face, a personality. They want to feel a connection to real people and hear their real stories.’

Jona spoke at the Innovation Circus on how Vodafone uses influencers and social media on a global scale to enact their Employer Value Proposition.

About the Speaker

Jona Gjini (Global Employer Brand @ Vodafone) leads the Employer Brand strategy globally by supporting 26 Vodafone markets. She initially joined Vodafone as a Discover Grad with a strong background in Brand and marketing communications. A passionate traveller with love for Asia.

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